In the 1990’s, many universities were forced by school authorities and lawyers to push the party scene off-campus. This was their attempt to make the campus dry; no alcohol allowed on campus. I know that when I was looking at colleges, student tour guides would say that the campus was a “dry campus” only to see empty thirty packs thrown on the ground and dorm hallways reeking of stale beer and booze. So does the saying, “out of sight out of mind” hold true. Look around any college campus and you will find liquor stores and bars; both big money making businesses. It is all about location, location, location. Bars are always promoting theme nights, discount drinking nights and college id nights. The ironic thing about off-campus drinking is most college town bars and liquor stores rarely ask for an ID. They know college students are using fake ID but they don’t care. Florida State, an all time party school, begins partying on Monday night and ends the following Sunday. One female student said, “This school is a joke, it’s unbelievable easy” (Sperber 169). She wondered if her degree would be worth anything.
Take a trip Spring Break around 1995 looking pretty good, corporate sponsors spent a record breaking twenty million dollars in advertisement. Later, other businesses joined in on the “band wagon” for spring break. Sponsors included fast food chains, credit card companies and of course MTV televising the wild antics of college students. Millions of dollars are spent on advertisement and promotions for spring break. The “Sunshine State “ back in 95 was a hot spot for spring break and still is in the year 2010.
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