Blog 18: Chapter 18: College-Sports MEGANIC.

Ten years ago, one could name college sports entertainment, College Sports, Inc. Due to the explosion in revenue, the new name is College Sports Meganic. “One inescapable conclusion appears: College Sports Meganic. Is the most dysfunctional business in America” (Sperber 221). It would be nice to be making around $454 million per year. The new NCAA deal with CBS-TV is making just that; six billion dollars over 11 years. Picture this scenario, coaches strutting around in expensive custom made suits making a whopping $500,000 salary and sneaker deals for $250,000. Everyone who surrounds the athlete is getting rich (athletic directors, college professors, administrations, referees, coaches) while they don’t make a penny., However, most college athletes do receive athletic scholarships topping out at $30,000. How does this make the college athlete feel? Do they feel used? Are they being treated fairly? After all they are bringing in the big money and others are reeking in the gold, and enjoying added perks.